Research: Distribution companies

 Intro

One key element that is necessary for all film that come out are a way to be put out there and get distribute for people to see. A way films do this is by using distribution companies like Paramount, to get films delivered to theaters or streaming platforms all around the world.

Research

For today I'm going to be using the Paramount example to demonstrate how distribution companies work.

Paramount Pictures is one of the oldest film companies to exist, paramount is filled with successful movies and a lot of fame. It started with Adolph Zukor who founded the Famous Players Film Company in 1912; however, at this time Zukor was only using Paramount Pictures (start-up company) to distribute his films. In 1916, Zukor’s Famous Players merged with The Jesse L. Lasky Company, which was producing films in Hollywood, both creating Famous Players-Lasky Corporation which was soon recognized because of distribution. After a while all three companies became what you now known as Paramount Pictures. 

This is a brief story of how Paramount Pictures was created and developed into the oldest and most successful production and distribution practices. 

Paramount uses multi-channel distribution to achieve a greater reach; they use both in-house and third-party partnerships to distribute their films. For in house distribution Paramount uses platforms like Paramount and CBS to display films for people that want to stay home and be comfortable. For third party distribution Paramount had made partnerships that allows them to handle marketing, on example of a partnership is Legendary Entertainment, Paramount now handles the marketing and worldwide distribution (excluding China) for Legendary’s major titles.   

Overview

After learning how distribution works in the film world, I understand that is not just about filming and let everything else work out by itself ; it has an extensive process that includes marketing and distribution practices. I get an idea of how we can distribute future projects that I or my partners would like to get out there.